How has patronage and revenue grouth actually been achieved? The report examines nine bus routes and networks (all outside London!) which have seen increased patronage of between 3% and 30% year on year. A customer-centred approach to passenger transport is presented which gives convincing reasons to re-evaluate the future of the bus. This study uncovers those factors that really make a difference, and reveals how these 'success principles' can be put into action elsewhere. There are powerful lessons for operators and local authorities who are committed to delivering passenger transport growth. 'Routes to Revenue Growth' was produced by The Ten Percent Club, a small group of bus operators and transport planning professionals united in a vision for revitalised passenger transport which firmly addresses economic, environmental and social issues.